Recent Bollywood biggie Bramhastra had a fruitful run in the Telugu states. It had a surprisingly good weekend at the Telugu box office. This was a result of the aggressive promotions by the unit and also the involvement of Rajamouli.
The next pan-India biggie lined up for release this month is Ponniyin Selvan. The Tamil language star-studded film is set for release on the 30th of September.
Ponniyin Selvan is a big event film with stars like Vikram, Karthi, Trisha, Aishwarya Rai, and others in the lead roles. So, there’s good potential here. It is upon the makers to orchestrate an aggressive promotional campaign and hype up the film in Telugu states.
Mani Ratnam is a big name in the film industry and he can spurn up a big surprise any day. Pair that with a large canvas film mounted with VFX and periodic story, there is enough for PS to pull the audience. The pre-release hype will hold the key here.
Telugu folks always welcome other language films. All that the team of Ponniyin Selvan needs to do is to attract the Telugu audience with a targeted promotional strategy. Telugu is a crucial market for any pan-India biggie and PS makers should be aware of the same.