Young actor Vishwak Sen is awaiting the release of his upcoming film, Ashoka Vanamlo Arjuna Kalyanam, which is announced for theatrical release on the 6th of May. He plays a typical lad with marriage problems in the film. There is one important aspect apart from the content that could prove to be the deciding factor when it comes to this film’s theatrical returns.
Ticket pricing has been a crucial factor of late. Being a small film, AVAK should be wary of the situation. For instance, a multistarrer biggie like Acharya struggled to register good bookings in Nizam and many believe hiked prices are the reason behind the same.
While a section of the audience might be interested in paying high ticket prices for event films like RRR and KGF 2, they might not be all that enthusiastic to spend as much money on commercial films. If a film as big as Acharya struggled due to ticket hikes, it is easy to understand what might happen with small time films.
So, the best Vishwak can do for AVAK is go for an optimal pricing system instead of going for the highest possible pricing. If the talk is right and the ticket prices are feasible, the audience will step out to watch the film. At the same time, even if the talk is good, not too many movie goers might be ready to step out to watch the film if the ticket prices are too high.
