Gemini TV is one of the oldest entertainment channels in Telugu. Gemini used to reign the space before Star MAA came in. But the channel’s supremacy was challenged by Star MAA which aggressively went after content and offer high-quality visuals.
Gemini still has a decent base with good TRP Ratings thanks to its very popular TV Serials. NTR’s Evaru Meelo Koteeswarulu is the channel’s biggest opportunity in that direction. NTR can be a gamechanger in the space due to his immense fan following.
Moreover, he is a big success previously as a Television host with Bigg Boss first season. So, the show has a good hype in the common audience as well. That is the reason why Gemini TV has bought the show from Star MAA paying a huge premium. The benefits of it can be already seen.
The Hashtags #EvaruMeeloKoteeswarulu and #EMKbyNTRonGeminiTV were constantly for the last two days. Gemini is also expecting a massive TRP Ratings gain with the show.