With no genuine success to his credit in the recent times, director Puri Jagannadh is serious on his next movie Iddarammayilatho. He had reportedly made quite a good changes in his support staff in this process. Also, he is working seriously on the look of Allu Arjun in the movie. A photo shoot was carried out recently to get the right look and feel of the character and over 60 costumes were used for this. Finally, Allu Arjun and director Puri Jagan had zeroed in on one. The principal shooting of this movie will begin from 10th December in Newzealand.
Amala Paul and Katherine Theressa are the heroines. Puri Jagannadh who earlier delivered a super hit to Bunny in the form of Desamudhuru is the director of this film.. The film is being produced by Bandla Ganesh under Parameswara Arts banner.