Nayanthara’s last film was a decent hit at the box office raising the bar for her next Imaikkaa Nodigal, which was supposed to release on Thursday, has to cancel its shows due to unavoidable financial issues caused with the disagreements between the distributors and the producer.
Theaters first canceled the morning shows as the Key Delivery Message(KDM) was not issued due to the distribution issues and then the matney shows too were canceled. This led to a huge disappointment on the fans who were waiting for a long time for this release of their lady superstar. This is going to be a very bad hit on the revenues.
For any film these days, first day collections are crucial. Though the film started with evening shows, as not one, two open shows were canceled, there is going to be a noticeable impact on the revenue that is expected to be generated on the first day. Will it be that bad? Let us see.