A film by Puri Jagannadh is in itself an event that used to warrant a movie watch. However, over the years, the brand has taken a hitting, and people are wary of his stuff. Still, other elements keep drawing people to a Puri movie with hope of an engaging outing.
The promos, makeover and the music are the elements that help generate interest in a Puri Jagannadh movie. Off late, the makeover aspect is also getting formulaic that leaves us with music and the trailers.
More often than not, the trailers seal the fate for a Puri Jagannadh movie. But, iSmart Shankar is a perfect case where the music takes charge of the proceedings over other content. Three songs from the film are out, including the title track that is out now. They all have the trademark Puri lyrics and energy associated with them.
On top of that, the veteran Mani Sharma has added his melodic touch to it. Also, Puri and Mani share a fantastic track record, which is continued here as well.
On the whole, the songs have helped sustain the buzz on the movie. If on July 12th iSmart Shankar manages to open well, a part of the credit must go to the music as well. The first song, Dimaak Kharaab, is a bonafide hit.
iSmart Shankar marks the first time collaboration of Puri Jagannadh with Ram. Nidhhi Agerwal and Nabha Natesh are the female leads. The mass entertainer is all set to hit the screens on July 12th.