Gone are the days, when Telugu audience and makers only look at mass movies and star packed movies but the trend is slowly fading with the advent of several young directors. With the increase in digital movie making, several young minds are coming up with fresh ideas making movies with new faces and relatively less budgets. Recent movies like Ee Rojullo, Oka Romantic Crime Katha, Andhala Rakshasi have proved this.
But every thing is not ‘All iz well’. Film making had become easy but marketing those movies is still a herculean task. Theaters in Andhra Pradesh are totally vested in the hands of few individuals forcing the film makers to sell their money at the prices offered. As a result, middle men are getting profited more in the whole scenario.