Mig.me, popularly known as mig33 is all set to foray in to Indian market. The Australian company has a unique artiste engagement programme to the country. Celebrities who sign up for the program to create a fan base on mig.me, will get a share in revenue generated via virtual gifts and other premium interactions.
Twitter, Facebook and other social networking sites do not offer anything in return to the celebrities for driving up their user base. With this strategy, Mig.me made quick inroads to Indonesia market by signing some celebrities there.
In fact, mig.me grew from 5 million monthly active users in May 2014 to 16 million, powered by these celebrities. The company so far has signed up seven local artistes to start with: Composer Pritam Chakraborty, along with singers Sreeram Chandra, Nakash Aziz, Monali Thakur, Akriti Kakkar, Aditi Singh Sharma and Natalie Di Luccio.
