Masala escapes the Sachin effect!

Venkatesh and Ram’s Masala released worldwide yesterday and is going on with average talk. The makers have expected the movie to do well today due to the Public holiday for Muhhuram. However, Sachin Tendulkar foiled all their plans. The star batsman resumed playing his last test after scoring 38 the previous day. And to watch him for the one final time, people would have remained glued to their Television sets, had he not got out for 74.

Since he got out the effect is not on the movie. There are always many occasions we have seen cricket matches affecting movie collections. This could be one another day but the movie just escaped. Masala is expected to have collected 4.5 Crores share worldwide on its opening day.