Mani Ratnam’s Ponniyin Selvan 1 turned out to be the biggest grosser in Tamil by collecting over 500 crores worldwide. The film’s dubbed Telugu version was a flop in the Telugu states, while the Hindi version in the North was a washout.
The film wasn’t promoted much in Telugu, and the result was also similar.
Now the film’s second part is releasing on April 28. The trade expects that the film would shatter the records set by its first part in Tamil Nadu, but the same cannot be said about its dubbed versions.
The Telugu market is considered to be the second best for Tamil films after Tamil Nadu. Many Tamil films in the past have done unbelievable business in their Telugu dubbed versions.
In fact, even some big flops in Tamil have done better business in Telugu dubbed versions and helped them to recover costs. But the makers are PS: 2 look completely not interested in exploring the Telugu market.
Considered the biggest sequel in Tamil, PS 2 has a plethora of stars like Vikram, Karthi, Trisha, and Aishwarya Rai, who are extremely popular in Telugu. With decent films, Vikram and Karthi can deliver in a big way. But the makers are not showing any signs of marketing the film in Telugu and building some hype. In trade language, it can be said that PS 2 is completely ‘thanda’ in the Telugu states.
It’s so strange that the makers of such a big film, who need revenues from all quarters to break even, don’t even have the intent of marketing the film in Telugu. It’s like as if they know the film will tank in the Telugu market.