Sankranthi Season is the biggest business season for Telugu cinema. This is the biggest festival for Telugu people for which all the families go to their villages and enjoy together. Movies are the prime time pass during the season. So, all the biggies vie on this release for good collections. Many average movies have got good collections when release in this season.

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Earlier, NTR’s Baadshah, Ram Charan’s Naayak, Venkatesh’s Shadow are said to be the Sankranthi Releases. But going by the grapevine, none of these movies may make it to Sankranthi. Baadshah is already confirmed for March release. Naayak unit is trying their level best to make it for Sankranthi. Shadow is ruled out for Sankranthi and Prabhas’ Varadhi will make it. Dil Raju is also planning to push SVSC to Sankranthi in case Naayak misses out.