Mahesh Babu is up on every other city hoardings these days. Wonder why? It seems that the actor has signed a contract of Rs. 4 crore with ‘South India Shopping Mall’ brand, making him the brand’s ambassador for the next two years. And his fans appear to be very excited about this! A source from the mall reported, “Even though Mahesh Babu stayed for just 10 minutes after inaugurating our showroom, it took us nearly five hours to clear the overwhelming crowd of fans who had turned up. There was even a massive traffic jam outside, but the event was an enormous success.”

This rewarding deal puts Mahesh Babu in the lead among his peers as far as endorsement contracts are concerned replacing Genelia and Samanta, who were paid Rs 25 lakh each to promote brands earlier. But luckily for his endorsers he completely justified his remuneration by being such a huge ‘crowd puller’.