It is widespread information already that there are going to be multiple releases for Sankranti 2020. Films of different star categories are going to arrive at the same time. Under such circumstances, it is always better to stay forward in the competition as far as publicity and reach of the movie are concerned. In this department, the Superstar Mahesh Babu flick is way ahead, and the makers are the top of the game.
At every stage, the makers of Sarileru Neekevvaru are going ahead with clarity regarding the Sankranthi release of the movie. It has been the case right when a film in the combination of Mahesh Babu and Anil Ravipudi was still in the talking stage. It was followed by official confirmation of the project, title announcement and now the shooting commencement. At every turn, the release date gets attached.
Now, apart from fans, even the general audience are aware that a Mahesh Babu movie is going to arrive for Sankranthi next year. When such well-timed promotions accompany a highly anticipated product, the hype is bound to reach peaks at the time of release.
A few recent biggies, including the Superstar Mahesh Babu’s Maharshi couldn’t get the peak in publicity which was reflected in the openings. The content does the talk later, but the initial is lost. Looking at how Sarileru Neekevvaru is being promoted, the fans of the star shouldn’t be worried about that aspect this time.
It makes one wonder when will the makers of other films in competition wake up. In this day and age, the openings need to be maximised.