Jr NTR Mahesh Babu Allu Arjun Ram Pothineni PrabhasSocial media has become an essential part for the stars across all the industry. Until very recently, Telugu stars did not take the medium seriously the way it should.

It looks like that is truly a thing of the past now, going by the way our heroes are shattering records in this space. Over the last month, or so, every star and their fan base have created ‘unique records’ in social media (Twitter, Facebook, YouTube etc.).

It started with Pawan Kalyan fans shattering Twitter anniversary trends records. They recreated the Gabbar Singh mania all over again. Only Pawan Kalyan has two (above) 10 million count trend in Indian stars.

Within ten days, Young Tiger NTR fans shattered all trending records with the birthday trend of their favourite star. They clocked over 20 million tweets.

Recently, Superstar Mahesh Babu’s title announcement (Sarkaru Vaari Paata), and pre-look tweet became the most liked and shared one in entire India.

Rebel Star Prabhas is setting records on Facebook. The star’s official account has crossed 14 million followers. It makes Prabhas the ‘star’ with the biggest following in this platform among all South Indian heroes.

If Prabhas has most followers than Stylish Star Allu Arjun’s Facebook account is the most liked. He has over 13 million likes. It is also a record among entire South Indian heroes.

Not to be left behind, Energetic Star, Ustaad Ram is creating records on YouTube. His official channel has now one million subscribers. He is the first South Indian actor to achieve this feat.

As one can see, they are all unique records that will get broken in the coming days. However, they keep the fans of the respective star excited and happy. It might not mean anything for a theatrical run, but these records help in making the fans motivated and charged.