After the makers unveiled the film’s theatrical trailer amidst huge fanfare in Hyderabad and Mumbai, the team got busy promoting the film across the North belt. Many interactive sessions with the general movie-going public were conducted, which is a good way of promoting films.
SS Rajamouli also promoted RRR mostly in the Hindi belts along with NTR and Ram Charan. He almost ignored the promotions in Telugu states because he knew his market in Telugu was unmatchable, and he didn’t need any promotions here.
But that might not be the case with Liger. Liger needs some promotions in Telugu. The team needs to interact with top media houses and channels to increase the buzz of the film.
The trade analysts say that, after all, Liger is a pan-India film made by the Telugu people, so ground-level promotions in Telugu are also very necessary.
Liger’s maximum revenue will be generated in the Telugu states, so it’s better if the Liger team realizes it as early as possible and changes its promotional strategy.