While most movie units are known to celebrate their movie success with huge parties in big hotels, Krishnam Vande Jagadgurum team had decided to go the other way. They had donated a cheque for 2 lakhs to NICE (Needy Illiterate Children Education) Organization on the occasion of the success of KVJ. Purna Chandra Rao on behalf of NICE has received the cheque at a press event organized in Cinemax, Banjara Hills.