Reports emerging from Kollywood suggest that the Kolaveri Di sensation movie ‘3’ is going to be auctioned. The makers are expecting to rake in 70 Crores for the movie. The movie has garnered unbelievable response world wide with the Kolaveri Di song. The song sung by Dhanush himself and composed by new music director Anirudh Ravi Chander had almost raked whopping 3 crores for Sony Music who hold the internet rights of the song.

One more interesting aspect is the film is the directorial debut of Aishwayra Rajinikanth, daughter of Superstar Rajinikanth and actor Dhanush’s wife and is produced by Dhanush’s father Kasthuri Raja himself.