Director Sekhar Kammula who is ready with his new film Anamika has taken a daring step to promote the film. The director has decided to showcase the film even before the actual release. However its not going to be complete film but just the starting 10 minutes of the film, says the director.

In the past director Ram Gopal Varma did such a daring step when he showcased his film The Attacks of 26/11 in similar fashion. Sekhar Kammula however says that the idea behind doing this is different and that it’s done for the audience to get a feel of the film before venturing into cinemas tomorrow. The first ten minutes of the film starring Nayanatara will be shown tonight in popular news channel.