Kamal Haasan’s decision to release his latest film ‘Vishwaroopam’ on Direct-To-Home (DTH) gave rise to some confrontations as well as a threat from theatre owners to boycott all his past, present and future movies. Unfazed by the proceedings, Haasan insisted on Friday that his effort was merely an “evolutionary growth” and insisted that it was the “way to go forward.”
In his own words, “Like satellite television this (effort of releasing the movie on DTH) is an evolutionary growth…The monetisation is very well-planned and we debated it with DTH companies without disturbing the ecosystem of the (cinema) business. This is the way to go forward.
Meanwhile, the movie which features among others actor Rahul Bose, filmmaker Shekhar Kapoor and Andrea Jeremiah is being released in 390-odd theatres and will be shown by five DTH providers on January 10, a day ahead of the film`s release in theatre.