Actor-filmmaker Kamal Haasan is always known to be a step ahead of his counterparts and even the industry at times. Known for his innovation with regards to cinema, he recently said at the ongoing film festival in Goa, that social media can also be used to exhibit content besides promotions.
Kamal Haasan, who is known for adapting to change, said that when most of the younger audience spend most of their time on Facebook and Youtube, why not make content available there for them to access. He said it’s common sense and no need any special understanding of business because at the end of the day, you want your product to be consumed, and therefore, give it to the right people at the right place.
While Haasan’s attempt to release Vishwaroopam via DTH failed, he hopes to release its sequel using the same platform. He threatened to leave the country if he is stopped from releasing his film this time.
