Jai Lava Kusa To Buck The Trend?Will Jai Lava Kusa not adhere to the current trend of releasing singles? Buzz emerging from the unit suggests so, as this is a unique subject where there are many other options to promote the movie.

The current trend that one is talking about here is releasing singles of the film one by one and promoting the movie using it. The trend is alright, but the makers are going for overkill with it which is annoying the fans. The producers don’t mind, as annoying or not, it keeps the buzz on the film alive. With Jai Lava Kusa, there won’t be a need for singles.

Since Jr NTR plays a triple role in the commercial entertainer, the promotions will center on the characters the hero plays. Tomorrow (August 7th), the first look of the second character from the movie will be out. Jai Lava Kusa will release worldwide on September 2.