Its India Vs Pakistan fever everywhere in Hyderabad today. The roads are near to empty with every one staying indoor. Since it is weekend every one are keen to watch the match. The cricket fever had hit films too. All the matinee shows in Hyderabad reported very sparse occupancy and this is expected to take a further dip in the evening shows. Sadly, small movies were to suffer due to this. As no biggies hit the screens this Friday, only Siddharth’s Something Something and Varun Sandesh’s Saradaga Ammayitho tested their luck this week.
Unfortunately, both these movies are already suffering for different factors. Something Something fell short of aggressive promotion while Saradaga Ammayitho is reeling under the pressure of bad talk and negative reviews.