Item Song Intended to Give First Half Punch Strongly - Director Kishore Tirumala Kishore Tirumala’s third-time combination ‘RED’ with Ram Pothineni is hitting screens for this Sankranthi. Talking about the special song in the movie grooved by Hebah Patel, the director revealed that it was everyone’s idea to rope her for the special song.

The movie doesn’t have many songs and so they wanted a mass entertaining song to began the movie with a strong punch. Going by the wordings of the song, they thought that Hebah would be right because she didn’t do such songs before.

Talking about his previous movie ‘Vunnadhi Okate Zindagi‘, though the movie wasn’t successful, the director assured that the producer wasn’t at a loss and that’s what he ensures about his films that the would not be a loss for the makers of his movie.

Coming right after ‘iSmart Shankar’, Ram Pothneni must continue his success streak with this film as well to climb up the ladder of his career.