Ever since the first teaser of the film Ism had come out, it had a decent buzz about it. The new look of Kalyan Ram with six packs and trendy hairstyle and the usual promise of a decent film from Puri Jagannadh were its plusses.
As the film is ready to release, the same buzz is maintained despite a slight delay in release. It also helps that the film releases right after the completion of fifty days of Jr NTR’s biggest blockbuster Janatha Garage. Nandamuri fans are in a happy mood and a decent fare is enough to propel the box office of the film.
However, despite a decent buzz, the advance booking aren’t in the very good zone. They are just about decent. It means the negativity around Puri Jagannadh which could be causing the initial apprehension. Everything now depends on the talk the film gets tomorrow. Will Puri Jagannadh be able to deliver a decent output is all one is asking?
