Ism starring Kalyan Ram in the lead has had a good opening. It got the biggest opening day number in the career of the actor. And now it is headed for a solid weekend.
Day 2 of the film continued on a solid note with the film doing well across the board. It is weaker at smaller centers but that was expected. The film has collected a little over 4.5 Cr in the first two days. The third day too is witnessing good occupancies.
A 7 Cr weekend from the two Telugu states is on cards for the film. Brand Puri Jagannadh and makeover of Kalyan Ram can be seen as the big draw for the film. The trend in weekdays will determine where Ism will actually end.
