How the Makers Cashing on Sai Pallavi Craze!Just one film placed Sai Pallavi on the altar and she is presently reigning the hearts of Telugu audiences. The way audiences were hooked to their television sets on Sunday for watching ‘Fidaa’ though it’s the second time it was aired on television, says it all.

Coming to the coming Friday releases, there will be several releases but only a few are known ones. Nara Rohit’s ‘Balakrishnudu’, ‘Mental Madhilo’ and ‘Devi Sri Prasad’ will hit screens this Friday. Sai Pallavi’s dubbed movie ‘Hey Pillagada’ will join the race for the Friday to cash in on Sai Pallavi’s latest craze.

It’s the Telugu dubbing flick of Malayalam super hit movie ‘Kali’. The makers of the movie surely want to cash the popularity of the actress among the Telugu audiences and hence, it’s being into Telugu as ‘Hey Pillagada’. It’s a thriller which has Dulquer Salman of ‘Ok Bangaram’ fame playing the male lead. We will have to see how Sai Pallavi’s craze can pull crowds to theaters for this dubbed film.