Heavily Promoted by Several Celebs, On Prime in 10 Days


The advent of OTT Platforms has completely changed the film viewing habits of the audience. Earlier, we used to wonder if films coming on these platforms in four weeks’ time will prevent the audience from coming to the theaters. Now, a film has come on Prime Video in just Ten Days after its release.

O..Pitta Katha starring Brahmaji’s son, Sanjay Rao and another young hero, Viswanth got released on the 6th of this month. The movie is on Amazon Prime Video on the other day. Technically, it was out after the second weekend of its release.

The movie was extensively promoted by the celebrities for Brahmaji but failed to impress the audience in the theaters. The movie was a disaster at the Box Office probably the producer will make some bucks with this digital release.

But the problem is if this trend becomes new normal for small films. It will totally kill the theatrical run of the small films.

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