Marketing is like a heart for new movies that are ready for release. Without creating proper buzz, one can’t expect to see wonders happening. Let’s take the latest direct OTT release ‘Gulabo Sitabo‘ starring none other than Amitabh Bachchan and Ayushman Khurrana in the lead roles.
Amitabh is anyway a legend and Ayushman Khurrana has this impeccable record of delivering more than half-a-dozen super hits in a row. If this combination cannot create enough buzz then, what would be the fate of other movies?
Though Amazon prime has released trailers and making videos, those were confined to the audiences who visit that OTT platforms and the common audiences who don’t use the platform are totally unaware. What about the audiences in rural areas who don’t know about digital platforms?
Last night was the grand premiere of ‘Gulabo Sitabo’ having a fine cast, but it couldn’t create the buzz that was expected of it. This is going to be the biggest problem with direct OTT releases, hereafter.
Promotions make or break a movie and let the filmmakers take a cue from Jyothika’s ‘Ponmagal Vandhal’, where the makers of the movie went for extensive promotions giving full-page ads on reputed dailies like ‘The Hindu’.
