Besides shooting for their films, walking ramps in a fashion and attending award functions, most actresses these days are busy opening malls every now and then. Yes, they have officially become the face of mall opening in places like Chennai and Hyderabad.
From Kajal Agarwal to Tamannah to Charmi, actresses are taking out time time out of their busy schedule to pay a visit for the opening of a mall no matter how far it is. One of the simple reasons being they’re being paid a bomb for a short visit they have been asked to make.
For instance, Kajal was in Hyderabad to inaugurate Chennai Shopping Mall. Apparently, she was paid a whopping Rs 50 lakhs for the function, which required her to come and inaugurate the mall and pose for some photographs.
Other natural reason being most of these actresses are crowd-pullers and imagine how much a shopping mall can benefit from if thousands of people flock to just get a glimpse of their star. Welcome to the new world of branding, where customers are not wooed by offers but by glamorous heroines.