Gopichand Veera Simha ReddyNandamuri Balakrishna is all set to hit the big screens on the 12th of January, marking the Sankranthi season. The film cleared the censor formalities today.

The final run-time that has been locked for the film is 170 minutes – 2 hours 50 minutes which is on the lengthier side, given that Veera Simha Reddy is a commercial potboiler.

For films with such lengthy run times, gripping narration will be the key. If the narrative is compelling enough, the run time won’t be a big issue. Balakrishna’s previous film, Akhanda also had a run time of close to 2 hours 50 minutes but it turned out to be a blockbuster.

Nandamuri fans are hoping that Gopichand Malineni delivers the goods with the mass entertainer now.

Veera Simha Reddy has been accredited with a U/A certificated by the censor board and it is now set for a grand theatrical debut next Friday.

The Gopichand Malineni directorial is funded by Mythri Movie Makers and it has Shruti Haasan in the leading lady role.