Going by the Television Rating Points that measure the viewership of shows on television, Aamir Khan’s much publicised issue based chat show ‘Satyamev Jayate’is affected by dipping rating points. Aamir had sacrificed several of his Brand associations and even postponed his upcoming movie, Talaash for this show. He hoped to generate and discussions among people across the country. But the low ratings will surely effect the economic interests of telecasting channel and the investors.
Entertainment and stupid serials sell very good in India with soaring TRP points but a program with a honest intent like SMJ is suffering due to the lack of patronage of the audience. Business analysts who are in to TV marketing feel that the second season of the show is possible only if the TRPs do well in the coming episodes.
