In the year 2009 when Magadheera clicked at the box office no one even in their wild imagination would have thought the film doing what it did. Such were the collections for the film that many continued to disbelieve it till a year ago. So what happened a year ago? Well for Sankranthi earlier in the year two films released at the same time, Naayak and Seethamma Vakitlo Sirimalle Chettu and cumulatively both the film did nearly 100 Cr. This made people realize that indeed the Telugu market has expanded and what Magadheera achieved was phenomenon.
When the ticket prices were increased in summer earlier in the year, people thought that it was time for Magadheera to get dislodged from its top position because the market potential has gone way beyond the 100 Cr mark. And as they expected Atharintiki Daredi topped Magadheera and created a new benchmark. However the film couldn’t perform up to its maximum potential thanks to the various problems it had to face in its run week after week and this is why the trade believes its collections would be crossed very soon.
Any top hero film with the right talk has the potential to cross Atharintiki Daredi and create new benchmark but the trade is especially looking at the upcoming films of Pawan Kalyan and Mahesh Babu to do this along with Bahubali coming in the combination of Prabhas and SS Rajamouli. These films not just have the potential to be the biggest grosser but also have the potential to cross 100 Cr mark individually feels the trade, provided they get the right talk. In a cumulative sense Mahesh Babu with two releases 1 Nenokkadine and Aaagadu is almost sure to cross the 100 Cr share collections mark unless one both the films under performs. But in the current market when an individual film has the potential to reach that mark, they feel cumulative achievement isn’t that big a feat. Imagine if the above three films get a super positive talk which one would you think gross the highest and has the potential to reach the 100 Cr mark?