Nandamuri BalakrishnaThere was once a time when Nandamuri Balakrishna had zero connect with female following. He was regarded entirely as a man of masses. Whatever might be the reason, be it his choice of films or his offscreen persona, ladies weren’t too inclined towards him.

But that isn’t the case at all now. In fact, Balakrishna has come on-board as the brand ambassador for a luxury jewels outlet that caters to females.

From not having any connect with the female section to turning a brand ambassador for a luxury jewellery brand that almost entirely caters to the female audience, Balakrishna has really come a long way.

Well, everyone got to know more about Balakrishna through Unstoppable. His philanthropic work through the Basavatarakam hospital and his affinity with the poor and the needy caught the public’s eye only recently. This is the first time, the larger section of the public got to know the softer and inspirational nature of Balakrishna.

This could be one of the reasons behind the complete change of female perception on Balakrishna. Also, his recent successes like Akhanda, Unstoppable, and Veera Simha Reddy could all be adding to the positive build up of his image.