RRR Movie PVR deal RajamouliSS Rajamouli is in Mumbai revealing the biggest collaboration ever for his RRR. The magnum opus film has joined hands with PVR, the biggest multiplex chain in the country for film promotions. PVR Brand will go a makeover for the next few months.

The Brand will be referred to as PVRRR for the next few months across India in 850+ screens and 170+ properties in 70+ cities. Meanwhile, fans are disappointed about this update as they were expecting something bigger and some content about the film.

But then, fans are grossly underestimating the power of this collaboration. PVR is the biggest brand in the country which will ensure maximum visibility outside the Telugu states. This association will also add brand value for the movie in Bollywood. As the announcement is out, the shares of PVR are soaring which will be a relief to the Multiplex brand which is reeling under the pressure of pandemic losses.

On top of it, there are reports coming in that a power-packed teaser of the movie will also be out later today.