Jr NTR over the years has gained terrific mass image due to the number of mass ventures he has done. While it has worked to his advantage as a mass hero, it has also alienated a segment of audience, the family audience due to this heavy duty stuff. However things have in the past few years turned in the favor of family entertainers with comedy, over the mass heavy action stuff.
Keeping this change in mind Jr NTR has been working to incorporate the family quotient in good doses along with comedy in his past few films. The trend is going to continue with the actor’s upcoming film Rabhasa as well where apparently the family quotient has been upped a bit. Currently these family sequences are being shot in and around Hyderabad. This schedule is expected to last for ten more days. Samantha and Pranitha are acting as heroines in the film directed by Santosh Srinivas.