Puri Jagannadh is one director who had revolutionalized the concept of item songs in Telugu. He introduced several item girls right from Mumaith Khan to Scarlett Wilson. He had imported a Brazilian model Gabriela Bertante for his Devudu Chesina Manushulu and he is doing similar act for his next movie, Iddarammayilatho. He had roped in a European model, Nicole to shake hips for the item song in the movie. Devi Sri Prasad had already recorded a racy item number for this purpose. The movie will go on to floors from December 19th in Bangkok.
Iddarammayilatho is about an Indian youngster falling in love with two young girls in a foreign country. Major part of the film has to be filmed on foreign locations as per the script. Devi Sri Prasad who delivered many hits with Bunny will be scoring music for this movie. Ganesh Babu will be producing the movie under Parameswara Arts banner.