Eenadu group is the first to cope up after the state bifurcation. Days after the Parliament approved the Telangana state, the Newspaper division had rolled out separate editions for either regions. As the Newspaper is printed from different places of the state, it was easy to roll out different editions. But it is not the case with the News Channel which operates on a single network.

Eenadu group had launched one more News Channel recently, ETV 3 which will cater the needs of Telangana people. Further they renamed ETV3 as ETV Telangana and the existing ETV 2 to ETV Andhra Pradesh.However the however the main bureaux for both ETV Telangana and ETV Andhra Pradesh will remain in Hyderabad even after the appointed day. Eenadu group is owned by Media baron Ramoji Rao. His Newspaper was the most circulated Telugu daily and the News Channel was the most reliable channel in Andhra Pradesh.