Dhoom-3-promotion-policy

The highly awaited Bollywood movie ‘Dhoom 3’, which is about to hit the screens soon, is currently going through its promotional phase right now. The producer of the movie Aditya Chopra has made a special plan for its promotions and has issued a diktat to hold back any direct and obvious promotions for the film. The ‘Dhoom’ franchise is already very popular among the masses because of its two highly successful prequels and hence there should be an element of surprise in the film.

Chopra wants the lead actors to have only limited interactions with the media and fans and not divulge a lot of details about the movie. According to Mumbai media talk, the title track was released in a special event recently; however, there seems to be no specific plan for a proper music launch of the film with the complete team of actors. Lead star Aamir Khan revealed that they are following the “less is more” policy.