Amongst the 20 Most Marketable Sportspersons, our star cricketer Dhoni finds himself in the ninth position leaving behind the International Football Superstars Lionell Messi, Christiano Ronaldo and Neymer. Even Sprint King Usain Bolt and tennis star Serena Williams were left behind by team India captain Dhoni.
Here the brand value of the sportsperson and the current income from various sources like earnings from games and sponsorship will be taken into account while deciding the position in the list. And of course, not to ignore the social media following of the sportsperson.
Star tennis player Roger Federer stand on the top in the list while golfer Tigerwoods came second as the most marketable sportsperson. Dhoni is the only Indian sportsperson who got place in the list made by London Institute.
