Desi OTT Platforms’ Issues Just Not About Content


With theaters closed, OTT platforms are ruling the roost in the entertainment sphere. All the OTT majors have gained a huge subscription during this Lockdown as people are confined to indoors with no theatrical releases and Television Channels running out of content.

Even though OTT majors like Amazon Prime Video, Netflix, and Hotstar are making huge gains, Desi OTT platforms are battling other problems. The quality of content is a major concern and these platforms do not have deep pockets like the International Giants.

One more biggest problem is that the Desi OTTs are not perfect even from a technology perspective. Then, there are complaints of bugs and crashes. Major Desi OTT platform, Zee5 do not even have the option of forwarding the content by a few seconds. There is no option for the platform to remember the subtitle choices.

Recent Desi OTT platform, Aha is also grappling with several technological issues. Only with good user experience in the apps and good content, these Desi OTT platforms could even dream of posing a challenge to the International giants.

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