Lovers is the new movie that is coming with brand Maruthi attached to it. The director provides the story, screenplay and dialogues to the film. Once Maruthi is attached to a film it generally comes with decent hype thanks to the directors marketing team. However Lovers is one film that is devoid of any such hype and practically no one knows its arriving on Independence Day.
Previously when such situations arrived the marketing team of Maruthi used to get the talk and publicity of the film going, by arranging a premiere show. This is exactly the same route they are following for Lovers as well. The film starring Sumanth Ashwin and Nanditha in the lead and directed by Harinath is going to have its grand premiere tomorrow night in Hyderabad. Will the gamble of having a premiere pay off this time like it did on previous occasions? The verdict would be out pretty soon.
