Corporate companies are shelling out bomb of amounts to rope in celebrities like film actors, cricketers to promote their brands. This culture had reached Andhra Pradesh too in the last few years with actors like Mahesh Babu, Allu Arjun, Ram Charan, NTR making merry. Companies shell out some thing between 1 crore to 5 crore per year to endorse our actors.
But things are constantly change. A market study had revealed shocking facts about this strategy particularly AP market. The brand ambassadors in AP are reportedly are not converting in to profits. They are useful only to attract few more eye balls. This study had also suggested the cheapest way of increasing their brand equity by other means. They are suggesting the brands to use innovate publicity designs to catch eye balls which will be cheaper than engaging actors. The amount thus saved can also be transferred to end consumers in the form of discount offers which will be more appealing.