While the Eros International Facebook page is creating ripples in the social platform by registering 7.5 million fans (75 lakhs) and emerging as the biggest Indian Movie Studio on Facebook, the big Movie houses in Telugu States which have been producing films both in Southern states and sometimes venturing into Bollywood even couldn’t make proper use of big movies in their hand to make their social presence felt.
Here the big movie houses in question are Suresh Productions and Geetha Arts. When we visit the official Facebook page of Geetha Arts, we can see that the page has registered mere 72,000 likes. It is even worse in the case of Suresh Productions with only 32,000 fans following the page. Having a big movie like ‘Gopala Gopala’ in hand, the Movie House should have developed strategies both to promote themselves and their much hyped film.
Eros International FB page, EROS NOW tries to maximise its fan following by taking up various innovative concepts like crowd sourced engagement activities (celebrating national festivals on social platform) and engaging fans in dialogue to create an atmosphere of belongingness. These things connect with fans easily and help it to get maximise space in the social world. Can’t our big media houses take a leaf out of Eros Now experiences and try to make their presence felt in the social arena?
