Dulquer Salmaan is the latest flavor of the season. His film Sita Ramam is doing good business, and the trend is strong to achieve break-even in the coming days.
Dulquer Salmaan gained prominence after the hits like Ok Bangaram and Mahanati. He further cemented his status as a successful actor with Kanulu Kanulanu Dochayante. Now with Sita Ramam, he established himself as a saleable star in Tollywood.
Dulquer is a known face in Malayalam, Tamil, and Bollywood cinema. So his Telugu films also have a market in other regional language markets as well.
His Telugu films also have a better shelf life on OTT platforms, so the makers get a good deal for the digital and satellite rights.
So if Dulquer can work on doing more and better films in Telugu, he can create a market like Suriya, whose dubbing films were a rage at one point in time.
Looks like Sita Ramam is the first step in that direction.
