Pushpa starring Stylish Star Allu Arjun is one of the most awaited movies if the year in Telugu cinema. The action thriller flick has become even hotter since the release of Uppena. And it is not the Mega connection rather brand Sukumar which is doing it.
A film by the director of Rangasthalam is already a sensational one. Add the hero fresh of the non-Baahubali industry hit. This alone is enough to make it a crazy project.
Uppena comes from Buchi Babu Sana, a former assistant of Sukumar. It is in the same ‘realistic’ zone as Rangasthalam has added to the overall interest and curiosity surrounding Pushpa. It is due to the cumulative effect of the increase in the value of Brand Sukumar.
The audience is now ready to wholeheartedly welcome Pushpa and this includes the families, as well. It is happening courtesy of the increasing prestige of the director Sukumar. The icing on the cake being Mythri Movie Makers as the banner.
The trade is fully aware of the developments. The prices quoted by the market will be unheard of for an Allu Arjun starrer. Already the rates asked are matching those of Chiranjeevi’s Acharya.
Pushpa is therefore going to be a key movie for everyone involved. It could very well turn out to be the first movie of Allu Arjun to come close to or surpass the business of Megastar Chiranjeevi.
All of this is possible only due to the increasing brand equity of Sukumar in the market. So, Uppena has not just helped the debutants but also Pushpa that is months away from release.
