Brand Dil Raju Coming To Fidaa RescueAs we have updated previously, the initial response for Fidaa was terrible. It was entirely dependent on the brand value of producer Dil Raju to get a pick up in the openings, and that is exactly what has happened.

In the past two days, the bookings have opened all over, and the advances too have simultaneously picked. It is still not massive but is significantly better than what it was a few days ago. The opening day will be decent for sure now. It can obviously get better if Sekhar Kammula manages to shine in his strength genre.

Fidaa is an important film for Varun Tej. His last film Mister was a career damaging disaster where neither he nor the film did anything good. Also, the actor has been looking for a break since a very long time, and he is still eluded from one. Fidaa, if success, can once again kick start his career. As far as Dil Raju goes, his dream run at the box office will continue, and success will further elevate his banner value.