Bollywood Baadshah Shah Rukh Khan is gearing to start the promotional overdrive of his new film Happy New Year. And it all begins with a theatrical trailer release tomorrow. It is this theatrical trailer which has already become the talk of the town.

The first theatrical trailer of Happy New Year is said to be among the lengthiest trailers of all time with over three minutes of run time. Says a source close to the unit, only a trailer of that length could justify the grand epic scale of the film and that’s the only reason for such length. Leaving aside the length, the dialogues are going to be highlight of the trailer and the ending especially would remind one of the film Om Shanthi Om, they add. This latest development has further increased the hype on the film.

Happy New Year stars Shahrukh Khan, Abhishek Bachchan, Deepika Padukone, Sonu Sood and Boman Irani in important roles. Farah Khan who made Main Hoon Naa and Om Shanthi Om with SRK in the past directs this film.