It was the day of launch of two new songs from the film Oka Laila Kosam. The event was planned for a change in the newly opened PVP Mall in Vijayawada. The unit expected the function to have good crowds but what they eventually got left them flummoxed. There was huge crowd in and out of the mall, on the roads as well to catch the stars of Oka Laila Kosam making the team extremely happy with joy.
The strategy to release the songs individually at different locations has paid off for the unit as it has upped the buzz on the film further. Naga Chaitanya’s last solo release Autonagar Surya was a major disaster at the box office undoing all the good work and positivity generated on the star from Manam. The actor is looking at bouncing back with Oka Laila Kosam, a film that works to his strengths. With this promotional strategy and increasing hype, it looks like the actor may well be on his way to redeem himself of the monstrosity that his last film was.
