Disney+ Hotstar has been extensively focusing on the Telugu market now. They recently acquired biggies like Akhanda and Bheemla Nayak. There will apparently more big-ticket additions to Hotstar’s library in the future.
The latest we hear is that there is a strong reason behind Hostar’s focus on the Telugu OTT space.
As per our sources, Akhanda changed the name of the game for Hotstar. The Nandamuri Balakrishna starrer reportedly worked wonders for the OTT platform.
Hotstar apparently recorded never-before volume of subscriptions following the OTT debut of Akhanda on the platform. The viewing minutes were also surprisingly good, it is said.
Akhanda‘s blockbuster success propelled Disney Hotstar to shift their focus onto the Telugu OTT market as they understood the true potential of the Telugu OTT crowd.
So, the OTT platform is working on rolling out more content for the Telugu OTT audience in the days to follow. They have lined up more big titles and more details will be out in the near future.