Rajamouli and his Baahubali is surely going places with its release nearing soon. The latest news is that the most reputed licensing and merchandising agency Black White Orange (BWO) has been appointed as the global licensing agent of the film.
Speaking about this collaboration, the film’s producer Shobu Yarlagadda said that the agency will represent his film across a wide range of categories and also look at the licensing and retail partnerships globally.
This is the first Indian project for the company as it is targeting at least Rs 20-25 crore of retail sales alone from merchandising and licensing which is a huge revenue for the makers.
Many are happy with the Baahubali makers as they have cracked the huge deal and made the film a talking point already even before they have completed the shoot.
